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SERM (Search Engine Reputation Management)

SERM (Search Engine Reputation Management): Managing your Image Online

With today's full-fledged corporate wars, and incessant mudslinging, just having an online presence is not enough. Understanding your competition and being aware of the image people have of you in their mind is key. Is your company or online presence have positive images among you consumers, or does it have negative connotations attached to it? In this world of networking and online connectors, it's important to know what others are saying about you; hence making it binding to invest in reputation management.

This is where we At AssureOnlineSolutions come into play.

So how would we manage one's reputation? Probably in two ways:

  • Influencing what people say about you
  • Controlling what they see of you

Keeping tabs and controlling what the web says about your company is important to keep track of your performance. AssureOnlineSolutions help keep a track on your company's actions and the reverberating opinions caused by those actions, and hence helps us come up with a sort of a feedback loop, which in turn is valuable info and will help you to form and maintain the required image. We give you feedbacks on this, be it qualitative or quantitative, so that you can be on top of the business and hold all the information in your hands.

Our Strategy:

We understand that when you put in a lot of money into your business, it is also important that you spend some time and efforts in building a good image for it. We insure all negative content and all poor images of your company are pushed down using effective and ethical Search Engine Reputation Management (SERM) services. What you need to understand is that one bad or poor statement reflecting on you will cost you important business, and it won't stop there, also it could take down your whole business if not handled correctly.

Steps to Take:

  • Step One: Identify Negative content, analyse source. Separate opinion from spam or lies.
  • Step Two: Working on the above analysis, create and publish out positive content to suppress the negative, and to establish positive feedback and comments.
  • Step Three: Monitor results of the above steps and study deviations. Also work on deviations with an aim to improve them.
  • Step Four: Implement a strategy to limit the negative content from reaching search results, especially on top of the search results. Also if this is not possible try and get it down as soon as possible.