Logo Design A brand identity
A logo is the graphic symbol that builds an identity for the organization, as part of its trademark or brand, and to generate favourable thoughts and feelings about the organization.
Logos are a critical aspect of business marketing. As the company's major graphical representation, a logo anchors a company's brand and becomes the single most visible manifestation of the company within the target market. For this reason, a well-designed logo is an essential part of any company's overall marketing strategy.
A logo can also be purely typographic. It is called a logotype or wordmark when only the letters of the name make up to the logo (there is no additional symbol). A great example is Coca-Cola’s red scripty type. Some people also refer to the logomark as the word portion of a logo that also has a symbol. You may also think of a Logo as a simple visual mark to identify your company product or service. There are different types of signs and emblems easily recognized and associated with purposes. For example, crests are used to identify a country or family. There was a time when only big enough organizations could afford to make their own crest. They were in some cases very detailed drawing with many objects to enrich the crest. Cost was not an issue and more was considered better. Then flags were used due to their larger format. They were visible from the craft fields from long distances. Road signs were designed for informational purposes. They use such techniques as contrasting colors, simplified and yet stylish formats to identify and attract more attention and convey information.
Why Your Logo Really is Important?
A logo is to a business as your face is to you. It is how you are recognised. It reflects your personality, or in case of your business, your values and principles. It is also the most powerful marketing tool known.Logo design establishes your identity. It is very hard to establish yourself in the marketing world without a logo. In layman’s terms, a logo is like a mental shortcut to a product or company.
Your logo creates your image In the corporate world, “Image” is everything. A marketing company may like their Logo to be bold, so as to reflect aggressiveness, which is often what a client wants in such companies. On the other hand, an Insurance company’s logo would in all probably reflect solidity and dependability, and use that to draw in customers.
However, the market is flooded with Logos, from the corner of a news paper to the moving scroll bar at the bottom of your television screen. It is absolutely necessary, therefore, for a logo to have a meaning, to present something specific and unique to the subconscious mind of the consumer, to set it apart from the rest of the competition.
Your logo solidifies consumer loyalty The work of a Logo goes on even after your Identity and Image has been established. Part of a logo’s effectiveness comes from repetition. As it is known in the business community, familiarity is the key to growing your business. In corporate world, it’s called consumer loyalty or brand loyalty.
Once your logo has established consumer loyalty, your next step will be see it repeated as often as possible. Each time your company or any product or service of your company, is mentioned anywhere, your logo should accompany it. Soon, even a glimpse of a part of that logo will be sufficient for your client to relate to your company.
Your logo is your most powerful marketing tool With careful marketing, a Logo can become the main reason for sale of a company’s product. For instance, the brand Nike has a tremendous loyalty. It has become a status symbol of sorts, cashing on the image “the best money can buy”. Nike’s marketing strategy has been to associate popular and successful sport persons with the brand, establishing the company as makers of top quality professional sports gear.
Your logo establishes ownership A logo is like a signature. It proves your legal ownership and is a legal safe guard against fakes and forgeries. Cheap forgeries of branded product are flooding the markets in the third world countries. For instance, you can get a cheap sneaker with a logo somewhat similar to Nike’s logo, which can boost the sale of that fake. However, is a company reproduces your logo to the tee, you can sue the company is consumer court.